About Sarah Hewins

Hi, I’m Sarah Hewins, the CEO of The Sarah Effect, where I help business owners and leadership teams navigate change, achieve clarity, and build a brighter future for their organizations.

When it came time to name my coaching and consulting business, I wanted something deeply personal and meaningful. The name The Sarah Effect reflects my role as an agent of change—someone who empowers individuals and businesses to overcome obstacles and embrace growth. It also pays homage to the SARAH model, a framework for understanding the emotional journey of change: Shock, Anger, Resistance, Acceptance, and Hope.

Change is rarely easy. Whether you're implementing new systems, growing your team, or tackling challenges in your business, the SARAH model helps explain the natural progression of emotions we all experience during times of transition. My role is to guide you through this process—helping you and your team move from resistance to acceptance and, ultimately, hope and success.

My career began in accounting, where I spent over a decade as a controller before stepping into CFO and COO roles. Along the way, I discovered my passion for coaching and empowering others, which led me to pursue extensive training with programs like the Life Coach School and MIT Executive Programs. I’ve worked with businesses across industries—law firms, marketing firms, construction companies, and non-profits—to streamline operations, build leadership teams, and successfully navigate the challenges of growth.

At The Sarah Effect, I blend my expertise in strategy, leadership, and coaching with a consultative and approachable style. Whether you're implementing new processes, tackling organizational change, or simply looking for clarity on your next steps, I’m here to help you find the confidence and tools you need to thrive.

Change is a journey. Let’s move through it together, from shock and resistance to acceptance and hope. Because with the right support, every challenge can lead to a brighter future.